PORTFOLIO
Lil’ Snoop Goes to Paris (19 Crimes)
Ideated with the creative team on where Lil’ Snoop should go and what he should do during his “trip” to Paris campaign.
Was tasked with writing Lil’ Snoops lines, social copy, and campaign best practices.
1M Organic Views, 11M ad views, and 13M impressions across all platforms.
SAMSUNG
Helped Samsung team come up with a sweepstakes to promote their Energy Star appliances during climate week.
Came up with “Samsung, help me save energy!” tagline as a means to enter the contest, along with a duet video format to select winners based on merit.
Was Samsung’s most viewed video during the month of September 2024, garnering 3M views on Tiktok.
X/NFL PORTAL
During the creative brainstorm process, helped ideate the direction of the portal and its features, along with how best to bring it out in the world.
Worked on potential live activations and out of home marketing ideas to launch the portal.
SHERWIN-WILLIAMS
Alongside the rest of the social team, I helped ideate social strategy for Sherwin-Williams and developed a number of creative ideas to incorporate in said strategy.
Performed a comprehensive social audit of Sherwin Williams and its competitors.
Was a part of the pitch team that won the business for my former agency.
Arnold Schwarzenegger
Have been Arnold Schwarzenegger’s Social Media Manager since 2018.
Am in charge of social oversight for all of Arnold’s subsidiary brands such as: After School All Stars, the Arnold Sports Festival, the USC Schwarzenegger Institute, The Schwarzenegger Climate Initiative, and Arnold’s Pump Club.
Increased IG following by 50% since start date (13M-26M), went from 0 to 6.5M followers on Tiktok, Twitter went from 725k to 5.1M.
World’s Strongest Firefighter
Co-founded in 2019 alongside Cal Fire and Arnold with the goal of raising money for firefighters.
Work as creative lead for marketing and branding the contest.
Went from 6 athletes in 2019 to the biggest firefighter strength event in the world with 150 athletes from around the world.
Helped Produce two events on the Santa Monica Pier (2019/2020) before moving to Columbus, Ohio.
Have raised over $200k+ for firefighter charities since the inception.